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We bootstrapped to $11 million in ARR

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This year Thinkst Canary crossed the line to $11M in ARR. That number is reasonably significant in the startup world, where Lemkin refers to it as “initial scale” . For us; it’s a happy reminder of Canary's spread into the market. $11M ARR certainly isn’t our end goal, but it provides the fuel for us to keep building the company we want to work at. We got here without raising a dime in capital, shipping a hardware/SaaS hybrid, sitting way outside Silicon Valley. That’s different enough from many startups that we figured it was worth a post with some thoughts on how we got here¹. Bootstrapping To be clear, we’re not anti-VCs. From the beginning though, we wanted to try bootstrapping. In the past we’ve spoken on how founder ego can nudge you towards building VC-backed companies (and why you might not need to), but that’s less focused on VCs and more aimed at founders. ( Bootstrapping, ego, and the path less travelled: 13m48s ) Launch Canary launched in mid-2015, after we worked on i